About ASMYATI
Bringing strategy and sport together.
ASMYATI is a sports management and strategy company helping institutions, leagues, communities, and athletes turn sporting ambition into structured opportunities for participation and development.
A joint venture of ASM StratConsult and Yati Sport.
We bring strategic thinking and sports expertise together
to build stronger foundations for sport.
Two perspectives. One sporting purpose.
Who We Are
Two perspectives.
One sporting purpose.
ASMYATI is a joint venture of ASM StratConsult and Yati Sport, bringing strategic thinking and sports expertise into one collaborative approach.
We bring structure to sporting ambition through clear goals, practical planning, coordinated operations, and opportunities for participation and development.
Strategy & Planning
ASM StratConsult
ASM StratConsult LLP is multi domain consulting firm helping corporations, MSMEs, startups and institutions achieve sustainable growth through strategic, financial and management expertise. Its services span business transformation, operational excellence, corporate finance, marketing and sales, AI and data analytics, startup advisory, organisational development, and research-led economic advisory. The firm combines industry knowledge, data-driven insights and practical execution to help organisations improve performance, expand market reach, navigate complexity and unlock new opportunities. With experienced leadership and a client-centric approach, ASM StratConsult focuses on delivering tailored solutions, measurable business value and long-term growth.
Sport & Development
Yati Sport
Yati Sports is a sports strategy and development company with over 20 years of experience creating sports properties, participation platforms and community sporting experiences across India. Its expertise spans league and tournament management, brand partnerships, grassroots development, talent identification, coach development and CSR initiatives. The team has delivered major initiatives, including Coca-Cola Cup, Jr. NBA, Reliance Foundation Youth Sports, Khel Mahakumbh and Mumbai Games, reaching millions of participants. Founded and led by Jitendra (Jitu) Joshi, Yati Sports aims to transform India from a nation of sports fans into a nation of active sports participants.
Togetheras ASMYATI
Two complementary perspectives, united to build stronger foundations for sport—from institutions and communities to leagues and emerging athletes.
Our Purpose
A stronger sporting future
starts with opportunity.
Our Vision
More people in sport.
More potential realised.
A sporting ecosystem where participation is accessible, talent has a pathway, and institutions and communities have the support to build lasting opportunities.
Participation. Opportunity. Excellence.
Our Mission
Turn sporting ambition
into purposeful action.
To combine strategy, management, and development support so sporting initiatives are clearly planned, thoughtfully coordinated, and shaped around the people they serve.
Strategy. Coordination. Development.
Our Team
The people behind
the sporting purpose.
ASMYATI brings together strategic thinkers and sports professionals with a shared ambition: to create better opportunities in sport. Through the joint venture of ASM StratConsult and Yati Sport, our team combines planning, coordination, and sports development expertise to support institutions, leagues, communities, and emerging athletes.
Sandip Mukherjee
Chief Executive Officer
Over 30 years in investment banking, corporate finance and automobile-sector leadership, including 24 years at Hero MotoCorp. Brings board-level governance and financial discipline to the alliance.
Jitendra Joshi
Chief Operating Officer
20+ years of sports entrepreneurship; co-founder of Sportz Village and founder of SportzConsult, ex-KPMG (USA). Has delivered leagues, government programmes and sports marketing for 60+ brands including NBA, Nike, Coca-Cola and Hero.
Pradeep K. Aggarwal
Strategic Advisor
With 40+ years in business management and international markets, he excels in strategic leadership and partnerships. A former competitive swimmer, he promotes sports development and cycling initiatives.
Romen Gupta
Chief Business Officer
Branding and strategic communications professional with 27+ years leading marketing strategy, business development, stakeholder engagement and sustainable growth initiatives.
Suraj Prajapati
Chief Marketing Officer
He specialises in digital strategy, business expansion, brand positioning, AI-driven automation, data protection, and innovative digital solutions, helping businesses accelerate growth, optimise operations, strengthen market presence, and unlock opportunities.
Shalu Pandey
Head- Finance & Operations
She is a finance and business analytics professional specialising in financial modelling and business intelligence, contributing to financial analysis, valuation, performance evaluation, and business forecasting.
Balwant Joshi
Business Development Officer
Three decades of crossfunctional experience in streamlining operations, workforce design, resource mobilisation, cash-flow and P&L management and corporate compliance.
Pramod Janardhanan
Business Development Officer
20 years of experience managing clients, artists, players, teams, franchisees, celebrities, venues and vendors across professional leagues and big-ticket entertainment events in India and internationally.
Let’s Build What’s Next
A shared ambition.
A stronger future for sport.
Planning a sports programme, league, athlete development initiative, or international collaboration? Let’s discuss your goals and how ASMYATI can help you take the next step.